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Booms and Bitner advocated employing environmental psychology theories to improve shopper encounters while encouraging shape their habits. They thought that, when tangible merchandise had been unavailable, things including environment could influence purchaser perceptions outside the house. Produ

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A marketing mix method is often a strategy of action that a business uses to promote its items or services. The marketing combine normally is made up of four principal aspects: product or service, cost, spot, and promotion. Marketing refers to any functions undertaken by a business to advertise t

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